Become an Alpha
Alpha Fire Company Ignites A Blockbuster, Volunteer Recruitment Campaign
(State College, PA) April 1, 2019 —The 100+ member Alpha Fire Company is launching a long-term member recruitment campaign that combines digital marketing with a compelling array of video, radio and TV commercial advertising designed to spark immediate and long-term interest in the 119-year-old fire company.
The Centre Region campaign is driven by communications featuring currently active Alpha volunteers in live training exercises and personal interviews that give unprecedented insight into the real life of an Alpha volunteer firefighter or member of the fire police.
“The volunteer is the backbone of the Alpha Fire Company and a steady stream of volunteers is essential to long term viability,” said Fire Director Steve Bair. “The only people who can come to the rescue here are everyday community members who give us a try. Our campaign compels you to do just that.”
“Click, call or stop by the station. For years we’ve been saying that the only way you’ll know if it’s right for you is if you get to know us,” said Fire Chief Shawn Kaufmann. “Our campaign helps you do that, but you’ve got to see for yourself.”
View the campaign materials at https://www.alphafire.com/join-alpha/
For registration information on becoming a volunteer, go to https://www.alphafire.com/join-alpha/
ABOUT ALPHA FIRE COMPANY:
Alpha Fire Company includes 100 active members dedicated to providing professional fire, rescue and emergency support services throughout the Centre Region. The primary headquarters is in downtown State College, PA, with stations in both Patton and College townships. www.alphafire.com
Steven W. Bair, EFO, CFO
Fire Director/Chief of Department